UGC pricing, explained properly — and what we actually charge.
No 'request a quote'. Here's what UGC costs in the UK in 2026, what drives the price up, and exactly what you pay with us: £199, £499 or £799.
Fixed prices, published
£199 Starter, £499 Growth, £799 Scale. Same price whether you're a first-time brand or a scaling advertiser.
Usage rights included
Full paid and organic rights on every video. No whitelisting surcharges, no 6-month licence expiry.
No retainers or minimums
Buy one batch, test it, come back when it works. You're never locked into monthly spend to keep access.
UGC pricing in the UK is deliberately murky. Creators quote per video but charge extra for usage. Agencies quote monthly retainers that bundle strategy you may not need. Marketplaces advertise low headline rates and add licensing at checkout. The result is that most brands can't compare two quotes properly.
Here's the honest benchmark. Hiring a UK UGC creator directly usually costs £80–£350 per video. Entry-level creators sit at the bottom of that range; creators with proven ad performance or a specialist niche sit at the top. Paid-ad usage rights typically add 25–100% on top, and raw footage or extra hook variations are usually charged separately.
Agency production generally runs £150–£600 per finished video. You're paying for more than the clip: the angle, the script, the hook variations, the edit, the subtitles, the aspect ratios and the revisions. Done well, that work is the difference between a video and an ad — and it's the part brands most often underestimate when they compare a £90 creator quote to a £250 agency one.
Our pricing is flat and public. Starter is £199 and delivers a single ad-ready video within 72 hours — the right choice for validating an angle. Growth is £499 and is built for real creative testing: multiple videos and hook variations in one batch, with priority turnaround. Scale is £799 for brands feeding an always-on paid-social account that burns through creative weekly.
Every package includes scripting, hooks, editing, burned-in captions, vertical formatting for TikTok, Reels and Meta, and full usage rights. There are no retainers, no minimum commitments and no surprise licensing invoices later.
One last thing worth budgeting for: volume beats polish. If you're choosing between one expensive video and four cheaper variations, take the four. Paid social is a testing channel, and you can't test with a sample size of one.
Frequently asked questions
How much does UGC cost in the UK?+
Individual UK UGC creators typically charge £80–£350 per video depending on following, deliverables and usage rights, with add-ons for raw footage, extra hooks and paid-ad licensing. Agency production usually lands between £150 and £600 per finished video. Our packages start at £199.
What are typical UGC creator rates per video?+
As a rough benchmark: £80–£150 for an entry-level creator, £150–£300 for an experienced creator with strong ad performance, and £300+ for creators with large followings or specialist niches. Whitelisting and paid usage rights are normally charged on top.
Why is agency UGC more expensive than hiring a creator directly?+
Because the price includes the work around the video: strategy, scripting, hook variations, editing, subtitles, platform-correct formatting and revisions. Hiring direct is cheaper per clip but you absorb the sourcing, briefing, chasing and editing yourself.
Do you charge retainers or minimums?+
No. Every package is fixed-price and one-off. You can buy a single test batch, come back when you need more, and scale up only when the creative is working.
Are usage rights included in your pricing?+
Yes. Full paid and organic usage rights are included in every package, with no per-platform fees and no expiry date.
What do your packages cost?+
Starter is £199, Growth is £499 and Scale is £799. Starter delivers in 72 hours; Growth and Scale include priority turnaround and more videos and hook variations per batch.
How many videos do I need to start testing properly?+
Three to five variations is the realistic minimum to learn anything from a paid-social test. One video tells you almost nothing — you need enough hooks in market for the algorithm to distribute against.