Insights
Guides on UGC, hooks and paid social creative.
What we've learned producing creator video for UK ecommerce brands — pricing, formats, hooks and how to test creative without burning budget.
How much does UGC cost in the UK?
Realistic UK price ranges for creator videos, what drives the cost up, and how to budget for creative testing rather than one-off assets.
6 min read
TikTok hooks that convert: the first three seconds
Nine hook structures we use on paid TikTok and Meta creative, why each one holds attention, and how to test them properly.
7 min read